Numbers that speak: 5 Gig or 1000 songs in your pocket.

 I work at  IBM, in sales training. Ours is a business of numbers.  How do we make these numbers relevant?  We talk about "Big Data",  gigabytes and terabytes, but what do they mean?  How do we put them in context to tell the stories of our capabilities and show how remarkable our products are?

I have a couple of  examples:  First Steve Jobs when introducing the first iPod said it had 5 gigabytes of storage.  Then he put it in context. That is "1000 songs!  In your pocket!"

Cisco's CEO John Chambers when introducing Cisco's  CRS3 router said it could download 322 terabytes per second but then said:  "that is powerful enough to stream every movie ever made in 4 minutes or download the entire Library of Congress in 1 second"

Those numbers don't just talk they sing! In your next presentation try to make your numbers come alive!