Today when we talk about Social Media it is all about connections. The number of connections you have on Linked In , the number of followers you have on Twitter and the number of friends you have on Facebook. If you are using your connections for you professional development you need to ask yourself another question. What is the value my connection brings to a connection, follower or friend?
As a sales trainer, I try to provide those connected to me value. On Twitter, I follow best sales practices and key sales information related to the products we sell and the industries we sell into. By following me, those I teach will get information about best sales practices and key product and industry information.
So if you are using social media to connect with your customers and prospects what is the value they receive from your connection, your tweets and re-tweets?
Monday, June 24, 2013
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