In Sales:
- Daniel Pink's, "To Sell Is Human, The Surprising Truth About Moving Others." This book provides a fresh look at the sales profession, some interesting new research regarding sales and who sells and finally some great insight on how to sell.
- "The Challenger Sale, Taking Control Of The Customer Conversation," by Matthew Dixon and Brent Adamson. Here you will find some interesting insights into the evolution of sales and where we are today. This book is provocative and controversial and most of all will provide some new and interesting techniques, of which every salesperson should be aware.
In Marketing, something old and something new:
- "Influence: Science and Practice," now in it's fifth edition, by eminent social psychologist, Robert Cialdini provides a classic of research and insight of getting to YES
- " Contagious, Why Things Catch On, by Wharton Marketing Professor, Jonah Berger, who through engaging examples offers research and insight as to why things catch on and even go viral.
In Retail:
- "The Everything Store," by Brad Stone is a must read for anyone interested in the future of retail. Stone documents the extraordinary efforts of founder Jeff Bezos and the incredible rise of Amazon.
In Analytics:
- Nate Silver's, "The Signal and The Noise," is a great primer, in easy to understand narrative form for those seeking to understand issues in analytics, "Big Data" and statistics.
In General Business:
- Malcolm Gladwell continues to provide refreshing ,surprising and useful insight into the world around us with his latest book, "David & Goliath, Underdogs, Misfits and The Art of Battling Giants."
For Your Career:
- "The Start-up Of You: Adapt to The Future, Invest In Yourself And Transform Your Career," by LinkedIn founder Reid Hoffman with Ben Casnocha provides great advice for all not just entrepreneurs.h
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